Teresa Lanker

Teresa Lanker
Chair - Horticultural Technologies Division; Coordinator, Floral Design & Marketing Technology
Office: 
1328 Dover Road, Wooster, Ohio 44691
Phone: 
330-287-1242
Degree Information: 
M.Ed., University of Illinois

Works

Books

Lanker, Teresa P. and Talmage McLaurin, Modern Flower Arranging Florists' Review Enterprises Inc.. 2014.
Lanker, Teresa P., Arreglos Florales: Instrucciones Para Los Disenos de Cada Florists' Review Enterprises. 2008.
Lanker, Teresa P., Flower Arranging: Step-by-Step Instructions for Every Day Designs Florists' Review Enterprises, Inc.. 2007.
Coake, David, Lanker, Teresa P., Urban, Shelley, Florists' Review Design School: An Illustrated Guide of the Styles, Principles, Elements, Periods, and Techniques in Floral Design Florists' Review Enterprises, Inc.. 2003.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Marketing and Promoting Floral Products Redbook Florist Services. 1993.
Lanker, Teresa P., Dudley, Frances, Holstead-Klink, Christie, et al., Purchasing and Handling Fresh Flowers and Foliages Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Holstead-Klink, Christie, et al., Visual Merchandising for the Retail Florist Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Selling and Designing Sympathy Flowers Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Green and Blooming Plants Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Selling and Designing Party Flowers Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Advanced Floral Design Redbook Florist Services. 1992.
Lanker, Teresa P., Dudley, Frances, Holstead-Klink, Christie, et al., Designing with Balloons and Flowers Redbook Florist Services. 1991.
Lanker, Teresa P., Dudley, Frances, Holstead-Klink, Christie, et al., Selling and Designing Wedding Flowers Redbook Florist Services. 1991.
Lanker, Teresa P., Dudley, Frances, Chase, Lillean, et al., Retail Flower Shop Operation Redbook Florist Services. 1991.
Lanker, Teresa P., Dudley, Frances, Holstead-Klink, Christie, et al., Basic Floral Design Redbook Florist Services. 1991.
Lanker, Teresa P., Dudley, Frances, Money-Collins, Holly, et al., Floral Design for the Holidays Redbook Florist Services. 1991.

Journal Articles

Lanker, Teresa P., "Making Christmas Merry for Shoppers" Super Floral 29 12 (2016) 22-23-22-23
Lanker, Teresa P., "Polish Your Presentation and Book More Brides" Florists' Review 207 9 (2016) 69-70-69-70
Lanker, Teresa P., "Floral Education: Attracting Your Future Workforce" Florists' Review 206 12 (2015) 26, 80-81-26, 80-81
Lanker, Teresa P., "Good Gripes: Ten Tips to Turn Complaints into Compliments" Super Floral Retailing 25 12 (2012) 50-50
Lanker, Teresa P., "Spreading Holiday Cheer: Fourteen Quick Tips for Providing Topnotch Customer Service" Super Floral Retailing 25 11 (2012) 46-46
Lanker, Teresa P., "Taming Bridezilla: Seven Challenging Brides and How to Satisfy Them" Super Floral Retailing 25 10 (2012) 42-42
Lanker, Teresa P., "Cashing in on Halloween" Super Floral Retailing 25 9 (2012) 42-42
Lanker, Teresa P., "Feasting on Flowers: A Cornucopia of Floral Promotions Ripe for Thanksgiving" Super Floral Retailing 25 8 (2012) 42-42
Lanker, Teresa P., "Ribbon Rotation: Five Simple Ways to Boost Bow Sales for the Holidays and Beyond" Super Floral Retailing 25 7 (2012) 42-42
Lanker, Teresa P., "Growing Customers: Nine Divine Ideas for Becoming a Kid-Friendly Florist" Super Floral Retailing 25 6 (2012) 66-66
Lanker, Teresa P., "Pack It Up: Tips for Assembling the Ultimate Wedding Toolbox" Super Floral Retailing 25 5 (2012) 54-54
Lanker, Teresa P., "Give Mother Nature: Promote Mother's Day with Gifts from the Garden" Super Floral Retailing 25 4 (2012) 46-46
Lanker, Teresa P., "Executive Marketing: Four Strategies for Gaining Sales During Administrative Professionals Week" Super Floral Retailing 25 3 (2012) 42-42
Lanker, Teresa P., "Holiday Recap: Use This Post-Holiday Checklist to Help Organize for Next Year" Super Floral Retailing 25 2 (2012) 46-46
Lanker, Teresa P., "New Year, New You: Ten Resolutions to Make Your Department Better" Super Floral Retailing 25 1 (2012) 50-50
Lanker, Teresa P., "Managing Mayhem: Ten Tips for Maintaining Sanity in Your Department During the Holidays" Super Floral Retailing 24 11 (2011) 42-42
Lanker, Teresa P., "Choosing Giftware: Ten Questions to Consider Before Buying" Super Floral Retailing 24 10 (2011) 42-42
Lanker, Teresa P., "Hyping Halloween: Spooktacular Marketing Tips for Increasing Your Holiday Sales" Super Floral Retailing 24 9 (2011) 42-42
Lanker, Teresa P., "Funeral Trends: America's Changing Sympathy Traditions, and Ideas for Adapting Them" Super Floral Retailing 24 8 (2011) 42-42
Lanker, Teresa P., "Wrapped and Ready: Seven Simple Steps for Grab-and-Go Holiday Gifts" Super Floral Retailing 24 7 (2011) 58-58
Lanker, Teresa P., "Signs of the Times: Seven Tips for Department Signage that Sells" Super Floral Retailing 24 6 (2011) 66-66
Lanker, Teresa P., "Summer Sales Boosts: Seven Tips for Maximizing Profits During Traditionally Slow Times" Super Floral Retailing 24 5 (2011) 58-58
Lanker, Teresa P., "Buying with Purpose: Ten Tips for Getting Wedding Orders Right." Super Floral Retailing 24 4 (2011) 42-42
Lanker, Teresa P., "Design Basic Training: Hand-Tied Bouquet" Florists' Review 4 (2011) 16, 18-16, 18
Lanker, Teresa P., "Profits on the Patio: Ten Tips for Successful Container Garden Sales" Super Floral Retailing 24 3 (2011) 42-42
Lanker, Teresa P., "Design Basic Training: Single-Sided Triangle" Florists' Review 3 (2011) 16, 18-16, 18
Lanker, Teresa P., "Design Basic Training: Easy Doz-It" Florists' Review 1 (2011) 16, 18-16, 18
Lanker, Teresa P., "Managing Mayhem: Ten Tips to Maintain Sanity During the Holidays" Florists' Review 12 (2008) 34, 92-34, 92
Lanker, Teresa P., "Photo Finish: Ten Tips for Documenting Your Designs" Florists' Review 10 (2008) 30, 90, 97-30, 90, 97
Lanker, Teresa P., "Matrimonial Money Matters: Thirty Tips for Trendy and Profitable Wedding Add-Ons" Florists' Review 9 (2008) 36, 126-127-36, 126-127
Lanker, Teresa P., "Christmas in a Kit: Six Steps to Get a Jump-Start on Holiday Designing" Florists' Review 8 (2008) 40, 128-40, 128
Lanker, Teresa P., "Greening Up Sympathy: Eight Ideas that Follow the Trend" Florists' Review 8 (2008) 32,80-32,80
Lanker, Teresa P., "Profits on the Patio: Ten Tips for Successful Container Garden Sales" Florists' Review 5 (2008) 116-117-116-117
Lanker, Teresa P., "Growing Customers: Ten Tips for Becoming a Kid Friendly Florist" Florists' Review 4 (2008) 30, 110-30, 110
Lanker, Teresa P., "Taming Bridezilla: Seven Challenging Brides and How to Satisfy Them" Florists' Review 3 (2008) 30, 126, 128-30, 126, 128
Lanker, Teresa P., "Golden-Rule Service: Six Strategies for Treating Customers the Way You'd Like to be Treated" Florists' Review 2 (2008) 34, 92-34, 92
Lanker, Teresa P. Lanker, "Control Yourself: Eight "Diet" Tips for Flower Shop Fitness" Florists' Review 1 (2008) 34, 148, 150-34, 148, 150
Lanker, Teresa P., "Romance is Served: Eight Ideas for a Mouth-Watering Menu of Valentine's Day Delights" Florists' Review 12 (2007) 40, 118-40, 118
Lanker, Teresa P., "Workrooms that Work: Twenty Tips for Equipping Your Workroom" Florists' Review 11 (2007) 44, 128-129, 131-44, 128-129, 131
Lanker, Teresa P., "Techno-Delivery: Six Modern Strategies for Following Up on Delivered Orders" Florists' Review 10 (2007) 40, 126-40, 126
Lanker, Teresa P., "Wedding Windfall: Six Strategies to Make Your Time Profitable" Florists' Review 9 (2007) 32, 140,142-32, 140,142
Lanker, Teresa P., "Hype Halloween: Thirteen Spooktacular Marketing Tips for Increasing Sales" Florists' Review 8 (2007) 30, 96-97-30, 96-97
Lanker, Teresa P., "Ribbon Rotation: Five Simple Ideas to Boost Bow Sales" Florists' Review 7 (2007) 36, 140-36, 140
Lanker, Teresa P., "Surviving Summer: Ten Tips for Maximizing Profits During Traditionally Slow Times" Florists' Review 6 (2007) 36, 38-39-36, 38-39
Lanker, Teresa P., "From Florist to Decorator: Ten Tips for Adding Another Dimension to Your Skills and Your Business" Florists' Review 5 (2007) 34, 120, 123-34, 120, 123
Lanker, Teresa P., "Wire Service Wisdom: Ten Tips to Increase Satisfaction with Out-of-Town Orders" Florists' Review 4 (2007) 34, 124, 126-34, 124, 126
Lanker, Teresa P., "Better Bridal Fairs: Ten Tips for Attracting the Best Brides" Florists' Review 3 (2007) 38, 148-149, 160-38, 148-149, 160
Lanker, Teresa P., "First-Timer Follow-Up: A Three-Phase Process for Building Connections with New Clients" Florists' Review 2 (2007) 36, 108-36, 108
Lanker, Teresa P., "Window Dressing: Seven Steps for Creating a Yearlong Display Calendar" Florists' Review 1 (2007) 38, 151-38, 151
Lanker, Teresa P., "Delivering Love: Ten Tips to Make Valentine's Day Deliveries Special" Florists' Review 12 (2006) 36, 126-127-36, 126-127
Lanker, Teresa P., "Feasting on Flowers: A Cornucopia of Floral Promotions Ripe for Thanksgiving" Florists' Review 11 (2006) 40, 148-40, 148
Lanker, Teresa P., "Build a Better Basket: Ten Terrific Gift Basket Themes Just in Time for the Holiday Season" Florists' Review 10 (2006) 38, 134, 136-38, 134, 136
Lanker, Teresa P., "Rituals Revamped: Fresh Ideas for Trend-Friendly Wedding Florals" Florists' Review 9 (2006) 42, 155-156-42, 155-156
Lanker, Teresa P., "Holiday on Hiatus: Ten Tips for Selling Flowers During Slow Sales Times" Florists' Review 8 (2006) 36, 116-36, 116
Lanker, Teresa P., "Wrapped and Ready: Seven Simple Steps for Grab-and-Go Holiday Gifts" Florists' Review 7 (2006) 40, 147-40, 147
Lanker, Teresa P., "Consumer Profiling: Ten Tips for Successful Customer Surveys" Florists' Review 5 (2006) 36, 148, 160-36, 148, 160
Lanker, Teresa P., "Go Fish: Ten Timely Administrative Professionals Week Tips for Reeling in Corporate Accounts" Florists' Review 4 (2006) 36, 128, 131-36, 128, 131
Lanker, Teresa P., "Pack It Up: Thirty Tips for the Ultimate Wedding Toolbox" Florists' Review 3 (2006) 36-37, 144-36-37, 144
Lanker, Teresa P., "Recap for the Record: Use this Post-Holiday Checklist to Help Organize for Next Year" Florists' Review 2 (2006) 32, 94, 96-32, 94, 96
Lanker, Teresa P., "Put it in Writing: Ten Tips for a Meaningful Flower Shop Manual" Florists' Review 1 (2006) 36, 138, 140-36, 138, 140
Lanker, Teresa P., "Hanging Up Hearts: Six Simple Themes for Valentine's Vignettes" Florists' Review 12 (2005) 36, 38-39-36, 38-39
Lanker, Teresa P., "Good Gripes: Ten Tips to Turn Complaints into Compliments" Florists' Review 11 (2005) 36, 138, 140, 142-36, 138, 140, 142
Lanker, Teresa P., "Marketing Magic: Seven Holiday Marketing Ideas Inspired by Successful Retailers" Florists' Review 10 (2005) 36, 134, 136, 138, 140-36, 134, 136, 138, 140
Lanker, Teresa P., "Party Time: Ten Tips for Becoming an Event Specialist" Florists' Review 9 (2005) 40, 42-43, 168-40, 42-43, 168
Lanker, Teresa P., "Stairway to Heaven: Ten Tips to Modernize Sympathy Sales" Florists' Review 8 (2005) 36, 38-39, 135-36, 38-39, 135
Lanker, Teresa P., "Smart Spending: Ten Best Bets for Shop Investment" Florists' Review 6 (2005) 30, 32-33-30, 32-33
Lanker, Teresa P., "Choosing Giftware: Ten Questions to Consider Before Buying" Florists' Review 5 (2005) 34, 36-37-34, 36-37
Lanker, Teresa P., "Off and Running: Ten Tips to Make it Through the May Marathon" Florists' Review 4 (2005) 36, 132, 134-36, 132, 134
Lanker, Teresa P., "Buying with Purpose: Ten Tips for Getting Wedding Orders Right" Florists' Review 3 (2005) 36, 152, 154-36, 152, 154
Lanker, Teresa P., "Going Commercial: Seven Steps to Increasing Corporate Accounts" Florists' Review 2 (2005) 30, 107-108-30, 107-108
Lanker, Teresa P., "New Year, New You: Ten Resolutions to Make Your Business Better" Florists' Review 1 (2005) 42, 172-42, 172
Lanker, Teresa P., "Hunting for Help: Ten Staffing Strategies for Valentine's Day and Beyond" Florists' Review 12 (2004) 48, 149-150-48, 149-150
Lanker, Teresa P., "Something for Nothing: Ten Floral Freebies to Spark Holiday Sales" Florists' Review 10 (2004) 36, 150, 152, 154-36, 150, 152, 154
Lanker, Teresa P., "Stand Out in the Crowd: Ten Tips to Make Your Sympathy Designs Something to Talk About" Florists' Review 8 (2004) 34, 104-106-34, 104-106
Lanker, Teresa P., "Dreaming of Gift Baskets: More Options Mean More Sales" Florists' Review 7 (2004) 44, 156, 158-44, 156, 158
Lanker, Teresa P., "Mid-Year Makeover: Twelve Tips to Perk Up Your Store Inside and Out" Florists' Review 6 (2004) 32, 62, 64-32, 62, 64
Lanker, Teresa P., "Get Smart: Ten Tips to Make the Most of Educational Opportunities" Florists' Review 5 (2004) 38, 106, 108, 110-38, 106, 108, 110
Lanker, Teresa P., "May I Help You?: A Dozen Terrific Tips for Better Telephone Sales" Florists' Review 4 (2004) 44, 144, 146, 148-44, 144, 146, 148
Lanker, Teresa P., "Dancing for Dollars: Ten Tips for a Profitable Prom Season" Florists' Review 3 (2004) 30, 122, 124, 126,128-30, 122, 124, 126,128
Lanker, Teresa P., "Signs of the Times: Ten Tips for Better Store Signage" Florists' Review 2 (2004) 26, 100-101-26, 100-101
Lanker, Teresa P., "Department Store Don'ts: Ten Rules for Florists to Avoid the Mistakes Made by Today's Floundering Retail Giants" Florists' Review 1 (2004) 42-43, 201-42-43, 201
Lanker, Teresa P., "Switching Gears: Ten Tips for Making the Transition from Santa to Cupid" Florists' Review 12 (2003) 38, 104, 105-38, 104, 105
Lanker, Teresa P., "Spreading Holiday Cheer: Twenty Quick Tips for Providing Top-Notch Customer Service at Christmastime" Florists' Review 11 (2003) 34-35, 122, 124-34-35, 122, 124
Lanker, Teresa P., "Making Fun of Flowers: Twelve Tips to Maximize Motivation" Florists' Review 10 (2003) 42-43, 154-42-43, 154
Lanker, Teresa P., "Trick or Treat: Six Strategies to Help Hype Halloween" Florists' Review 9 (2003) 30-31, 138-30-31, 138
Lanker, Teresa P., "Sympathy in a Snap: Seven Strategies to Speed Up Sympathy Work" Florists' Review 8 (2003) 36-37, 107, 118-36-37, 107, 118
Lanker, Teresa P., "Jingle Bell Jump-Start: Seven Summer Strategies to Reduce Christmas Chaos" Florists' Review 7 (2003) 34, 156-34, 156
Lanker, Teresa P., "Tropical Temptations: Seven Simple Tips to Turn Up the Heat on Tropical Flower Sales" Florists' Review 6 (2003) 32, 33-32, 33
Lanker, Teresa P., "Pushing Permanents: Six Promotions and Marketing Schemes for Permanent Botanicals" Florists' Review 5 (2003) 40-41-40-41
Lanker, Teresa P. Lanker, "Growing Sales: Ten Tips to Turn Greens into Greenbacks" Florists' Review 4 (2003) 44-45, 144-44-45, 144
Lanker, Teresa P., "Wedding Wrap Up: Pretty Floral Packaging is the Icing on the Cake for Bridal Flowers" Florists' Review 3 (2003) 36-37, 126-36-37, 126
Lanker, Teresa P., "Send Sales Soaring: Seven Ideas for Inflating Balloon Sales" Florists' Review 2 (2003) 28, 92-93-28, 92-93
Lanker, Teresa P., "Valentine Line Up: Tips for Increasing Design Efficiency Using Assembly Line Production" Florists' Review 1 (2003) 44, 217-218, 220-44, 217-218, 220
Lanker, Teresa P., "Stores that do More: Seven Marketing Ideas Borrowed from America's Major Retailers" Florists' Review 12 (2002) 28, 100, 102-28, 100, 102
Lanker, Teresa P., "Stop Shrinking Your Violets: Ten Tips to Reduce Flower Shrinkage and Increase Profits" Florists' Review 11 (2002) 40, 128, 130, 133-40, 128, 130, 133
Lanker, Teresa P., "Holiday Tune-Up: Fifteen Tips to Help You Gear Up for the Holidays" Florists' Review 10 (2002) 46, 164, 167-46, 164, 167
Lanker, Teresa P., "Center of Attention: A Dozen Ideas for Budget-Friendly Reception Centerpieces" Florists' Review 9 (2002) 36, 126, 128, 131-36, 126, 128, 131
Lanker, Teresa P., "Food for Thought: Ten Marketing Ideas Borrowed from America's Favorite Restaurants" Florists' Review 8 (2002) 42, 149-151-42, 149-151
Lanker, Teresa P., "Window Wonderland: Display Tips for a December to Remember" Florists' Review 7 (2002) 50, 144, 164-50, 144, 164
Lanker, Teresa P., "Healthy Habits: Ten Ways to Implement or Improve a Care and Handling Routine" Florists' Review 6 (2002) 30, 32-34-30, 32-34
Lanker, Teresa P., "Customized Silks: Tips for Ensuring Customer Satisfaction with Custom-Made Permanent Designs" Florists' Review 5 (2002) 40, 122, 124, 126, 128-40, 122, 124, 126, 128
Lanker, Teresa P., "Selling Bedding Plants: Eight Ideas for Competing in this Spring Product Arena" Florists' Review 4 (2002) 48, 174, 176-48, 174, 176
Lanker, Teresa P., "Let Them Eat Cake: Eight Ideas for Decorating Wedding Cakes with Flowers" Florists' Review 3 (2002) 36, 96, 99-100, 102-36, 96, 99-100, 102
Lanker, Teresa P., "Out with the Old: Ten Spring Cleaning Ideas to Improve Design Room Productivity" Florists' Review 2 (2002) 36, 96, 99-100,102-36, 96, 99-100,102
Lanker, Teresa P., "Romancing Customers: Seventeen Practical Ideas for Making Valentine's Day Shopping Hassle Free" Florists' Review 1 (2002) 50, 212, 214, 216-50, 212, 214, 216
Lanker, Teresa P., "Fresh Presentations: Sixteen Great Ideas for Displaying Even Your Most Familiar Merchandise in Exciting Ways" Florists' Review 12 (2001) 30, 112-30, 112
Lanker, Teresa P., "Bursting with Ideas: What I Learned at Balloon School" Florists' Review 11 (2001) 44, 120-122-44, 120-122
Lanker, Teresa P., "Fruits and Flowers: Making the Most of this Natural Combination" Florists' Review 10 (2001) 44, 140-2, 144-44, 140-2, 144
Lanker, Teresa P., "Kiss Complicated Weddings Goodbye: A Dozen Ways to Keep It Simple" Florists' Review 9 (2001) 40, 116, 118, 20-40, 116, 118, 20
Lanker, Teresa P., "Trading Shoes: Flower Buying Lessons from a Wholesaler for a Day" Florists' Review 8 (2001) 36, 100-2-36, 100-2
Lanker, Teresa P., "Christmas in July: Winning Ways to Create Customer Traffic, Publicity, and Excitement During the Summer Months" Florists' Review 7 (2001) 50, 52, 54, 56-50, 52, 54, 56
Lanker, Teresa P., Coake, David, "Florists' Review Design School" Florists' Review Sourcebook 6 (2001) 25-84-25-84
Coake, David, Lanker, Teresa P., "Design School" Florists' Review 6 (2001) 25-84-25-84
Lanker, Teresa P., "Silks to Go: Fifteen Merchandising methods to Help Silks Sell Themselves" Florists' Review 5 (2001) 36, 38, 40-36, 38, 40
Lanker, Teresa P. Lanker, "Give Mother Nature: Promote Mother's Day with Gifts from the Garden" Florists' Review 4 (2001) 48, 50, 58-48, 50, 58
Lanker, Teresa P., "Servicing Weddings: A Three-level Plan that will Increase Profits" Florists' Review 3 (2001) 38, 40, 42-38, 40, 42
Lanker, Teresa P. Lanker, "Passing the Buck: Delegating Authority for Various Tasks in a Flower Shop Will Result in Happier and More Productive Employees" Florists' Review 2 (2001) 38, 40, 42-38, 40, 42
Lanker, Teresa P., "Join the Club: Five Floral Incentive Programs to Spark Shop Sales in the New Year" Florists' Review 1 (2001) 54, 56-54, 56
Lanker, Teresa P., "His and Hers: Gender-Specific Approaches to Selling Flowers" Florists' Review 191 12 (2000) 42, 44-45-42, 44-45
Lanker, Teresa P., "Discover Age-Oriented Marketing: How to Sell Flowers to the Hottest Markets Young and Old, Part II: Seniors" Florists' Review 191 11 (2000) 36, 38-39-36, 38-39
Lanker, Teresa P., "Discover Age-Oriented Marketing: How to Sell Flowers to the Hottest Markets, Young and Old, Part I: Teens" Florists' Review 191 10 (2000) 56, 58-59-56, 58-59
Lanker, Teresa P., "First Impressions: The Good, The Bad, and the Ugly" Florists' Review 191 9 (2000) 46, 48, 50-46, 48, 50
Lanker, Teresa P., "Details Make the Difference" Florists' Review 191 8 (2000) 22, 24-25-22, 24-25
Lanker, Teresa P., "Holiday Specials: Ideas to Help Your Shop Jingle All the Way to the Bank" Florists' Review 191 7 (2000) 54, 56-54, 56
Lanker, Teresa P., "Permanent Flower Care: Instructions Help Customers' Silk and Dried Arrangements Last Longer" Florists' Review 191 5 (2000) 44, 46-44, 46
Lanker, Teresa P., "Change Your Bloomer: Your Plants That Is" Florists' Review 191 4 (2000) 52-52
Lanker, Teresa P., "Here Comes the Bride: Ten Tips for Attracting Wedding Clients" Florists' Review 191 3 (2000) 44, 46, 48-44, 46, 48
Lanker, Teresa P., "Marketing Secretaries' Day: A Simple, Business-like Approach for the Savvy Floral Marketer" Florists' Review 191 2 (2000) 44, 46, 48-44, 46, 48
Lanker, Teresa P., "Customer Education: Share Your Floral Knowledge to Create More Educated and Appreciative Customers" Florists' Review 191 1 (2000) 50, 52-3-50, 52-3
Lanker, Teresa P., "Help Wanted: Gladene: How One Florist Created a Unique Employee Position to Minimize Waste and Improve Productivity" Florists' Review 12 (1999) 26, 28-26, 28
Lanker, Teresa P., "Equipment Rental: Eight Steps for Making Rental Items a Key Profit Source" Florists' Review 11 (1999) 36, 38-36, 38
Lanker, TeresaP., "Open House Alternatives: Eight Creative Ideas for Attracting Holiday Customers" Florists' Review 10 (1999) 32-32
Lanker, Teresa P., "Delivery Charge Guide: A Guide to Essential Considerations When Determining Delivery Charges" Florists' Review 9 (1999) 34, 36, 38-34, 36, 38
Lanker, Teresa P., "Staff Development 101: A Menu of Training Options to Keep Employees Efficient, Enthusiastic, and Up-to-Date" Florists' Review 8 (1999) 34, 36-34, 36
Lanker, Teresa P., "Profitable Holiday Decorating: Tips for Selling and Pricing Home and Office Decorating Jobs" Florists' Review 7 (1999) 48, 50-48, 50
Lanker, Teresa P., "Trash to Treasure: How to Turn Permanent Flower Scraps into Moneymaking Merchandise" Florists' Review 5 (1999) 36-36
Lanker, Teresa P., "Straighten Up and Buy Right: Follow These Giftware Buying Strategies to Increase Profitability" Florists' Review 4 (1999) 34, 36-7-34, 36-7
Lanker, Teresa P., "Profitable Weddings: Tips for Making Money on Weddings" Florists' Review 3 (1999) 36-36
Lanker, Teresa P., "Self-Indulgence Flowers: Boost Profits and Create Year-Round Customers with "Flowers-for-Yourself" Promotions" Florists' Review 2 (1999) 34-34
Lanker, Teresa P., "Coming Attractions: Increase Customer Traffic with Special Events Throughout the Year" Florists' Review 1 (1999) 38-38

Chapters

"Design Styles" In A Centennial History of the American Florist. 1997.

Presentations

"Flower Arranging 101: Mechanics and Fundamentals for Traditional Floral Designs." In Evergreen Garden Club. 2018.
"Using the Elements and Principles of Floral Design to Create Spring Arrangements." In Secrest Arboretum Spring Workshop Series. 2018.
"The Real World of a Floral Business." In AmericanHort Cultivate '16. 2016.
"Wedding Flowers: Something Old, Something New, Something Borrowed, Something Blue." In Ohio Association of Garden Clubs 83rd State Convention. 2013.
"Garden Bouquet Trends and Bouquet-Making." In Association of Specialty Cut Flower Growers Annual Conference. 2011.
"Trendy Tricks with Fresh Flowers." In Ohio Association of Garden Clubs State Convention. 2003.
"Making Fun of Flowers: Motivating Strategies for Florists." In Northwest Florists Association Annual Convention. 2003.
"Lecture/demonstration, "Color in the Garden", presented to Bay Village Garden Club, February 24, 2004.." 2003.
"Pretty Flowers, Pretty Easy." In Ohio Association of Garden Clubs Region One Annual Conference. 2002.
"Permanent Sales Appeal: Current State of Silk Flower Sales in the US and Recommended Marketing Methods to Maximize Consumer Interest." In SILK 2001 Innovation Day. 2001.
"Christmas Floral Design Trends." In Teleflora Regional Program. 1997.
"Modern Sympathy Flowers." In Northeast Florida Florists' Association. 1997.
"American Tributes." In Redbook Florist Services Educational Workshop Series. 1997.
"American Tributes." In Redbook Florist Services Educational Workshop Series. 1997.
"American Tributes." In Redbook Florist Services Educational Workshop Series. 1997.
"Workshop I: Intermediate Holiday Designs, Workshop II: Advanced Holiday Designs." In Green Mountain Wholesale Florist Winter Holiday Workshop. 1996.
"Program I: Design Panel Commentator, Program II: Sympathy Flowers Symposium, Program III: Wedding Design Trends." In Wisconsin and Upper Michigan Florists' Association 77th Annual Convention. 1996.
"Bridal Bouquet Styles, Then and Now." In Northeast Florida Florists' Association Summer Conference. 1996.
"The Memory Garden." In Redbook Florist Services Educational Workshop Series. 1996.
"Every Day, Every Way." In Southwest Florida Florists' Association. 1996.
"Every Day, Every Way." In Redbook Florist Services Educational Workshop Series. 1996.
"Every Day, Every Way." In Redbook Florist Services Educational Workshop Series. 1996.
"Every Day, Every Way." In Redbook Florist Services Educational Workshop Series. 1996.
"Floral Designs for Parties and Special Events." In Florida State Florists' Association Mid-Season Design Show. 1996.
"Flower Trends for the Holidays." In Bay State Florist Supply Holiday Open House. 1995.
"Christmas Design Trends and Ideas." In Bay State Florist Supply Holiday Open House. 1995.
"Fresh Flower Trends for Parties and Every Day Occasions." In Midwest Trade Fair and Design School. 1995.
"The Reception." In Redbook Florist Services Educational Workshop Series. 1995.
"The Reception." In Redbook Florist Services Educational Workshop Series. 1995.
"The Ceremony." In Redbook Florist Services Educational Workshop Series. 1995.
"The Ceremony." In Redbook Florist Services Educational Workshop Series. 1995.
"Christmas Design Trends." In Redbook Florist Services Educational Program Series. 1994.
"Seasonal Marketing with Silk and Dried Flowers." In Redbook Florist Services Educational Program Series. 1994.
"The Bouquet." In Redbook Florist Services Educational Workshop Series. 1994.
"The Bouquet." In Redbook Florist Services Educational Workshop Series. 1994.
"Fall and Winter Holiday Designs." In Redbook Florist Services Educational Workshop Series. 1993.
"Fall and Winter Holiday Designs." In Redbook Florist Services Educational Workshop Series. 1993.
"European Sympathy Design." In Redbook Florist Services Educational Workshop Series. 1993.

Technical Reports

Lanker, Teresa P, "Good Gripes: Ten Tips to Turn Complaints into Compliments" 2006.
Lanker, Teresa P., "Marketing Magic: Seven Holiday Marketing Ideas Inspired by Successful Retailers" 2005.
Lanker, Teresa P., "Improve or Perish: Ten Ideas for Making Your Business Better" 2005.
Lanker, Teresa P., "Get Smart: Ten Tips to Make the Most of Educational Opportunities" 2005.