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Dr. Joy Rumble

Dr. Joy Rumble
Assistant Professor, Agricultural Communication, Education, and Leadership
rumble.6@osu.edu
Phone: 
330-287-1368
Fax: 
330-287-1333
Degree Information: 
A.S., Ohio State ATI
B.S., Ohio State University
M.S., Ohio State University
Ph.D., University of Florida

Works

Journal Articles

McFadden, B.R.; Lusk, J.L.; Pollack, A.; Rumble, J.N. et al., "A randomized group approach to identifying label effects" Journal of Choice Modelling 48 (2023)
Rumble, J.N.; Wu, Y.; Tully, K.; Ruth, T. et al., "A mixed-methods comparison of self-reported and conversational trust in science." Journal of Applied Communications 104 4 (2020) 1-15-1-15
Holt, J.; Lamm, A.; Gibson, K.; Lamm, K. et al., "Animating science communication: Measuring U.S. consumers’ recall about genetic modification with animated infographics" Journal of Applied Communications 104 3 (2020) 1-21-1-21
Leal, A.; Lawson, K.; Telg, R.; Rumble, J.N. et al., "Technically Speaking: Technical Skills Needed for Agricultural Communication Baccalaureate Graduates." Journal of Applied Communications 104 3 (2020) 1-19-1-19
Leal, A.; Rumble, J.N.; Lamm, A.; Gay, K., "Discussing Extension agents’ role in facilitating contentious issue conversations." Journal of Human Sciences and Extension 8 2 (2020) 1-14-1-14
Lamm, A.; Gibson, K.; Holt, J.; Lamm, K. et al., "Communicating about genetic modification using infographics: A quasi-experimental approach" Journal of Applied Communications 104 2 (2020) 1-13-1-13
Wu, Y.; Rumble, J.N.; Lamm, A.J.; Ellis, J.D., "Communication of genetic modification science: Consumers’ critical thinking style, perceived transparency of information, and attitude" Journal of International Agricultural and Extension Education 27 2 (2020) 49-61-49-61
Ruth, T.K.; Rumble, J.N.; Lundy, L.K.; Galindo-Gonzalez, S. et al., "Motivational influences on Land-Grant faculty engagement in science communication" Journal of Agricultural Education 61 2 (2020) 77-92-77-92
Ruth, T.K.; Rumble, J.N.; Lamm, A.J.; Ellis, J.D., "How Consumers Process Complex Information Related to Food Biotechnology: The Case of Citrus Greening" Journal of Food Products Marketing 26 2 (2020) 103-122-103-122
McLeod-Morin, A.; Telg, R.; Rumble, J.N., "Describing interdisciplinary agricultural research center directors’ perceptions of science communication through goals and beliefs" Journal of Applied Communications 104 1 (2020) 1-16-1-16
Specht, A.R.; Rumble, J.; Buck, E., "“You Call that Meat?” Investigating Social Media Conversations and Influencers Surrounding Cultured Meat" Journal of Applied Communications 104 1 (2020) 1-21-1-21
Lamm, A.; Lamm, K.; Rumble, J.N.; Ellis, J. et al., "Testing a model to explain how the public makes decisions about genetic modification." Journal of International Agricultural and Extension Education 27 1 (2020) 47-63-47-63
Jepsen, S.D.; Pfeifer, L.; Garcia, L.G.; Plakias, Z. et al., "Lean on Your Land Grant: One University’s Approach to Address the Food Supply Chain Workforce during the COVID-19 Pandemic" Journal of Agromedicine 25 4 (2020) 417-422-417-422
Warner, L.; Rumble, J.N.; Rogers-Randolph, T., "Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best practices video communications." Journal of Agricultural Education 60 3 (2019) 47-61-47-61
Qu, S.; Fischer, L.; Rumble, J.N., "Building bridges between producers and schools: The role of extension in the Farm-to-school program." Journal of Extension 57 4 (2019)
Rumble, J.N.; Rogers-Randolph, T.; Buck, E., "Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude." Journal of Applied Communications. 103 2 (2019)
Ruth, T.; Rumble, J.N.; Galindo-Gonzalez, S.; Lundy, L. et al., "Can anyone hear us? An exploration of echo chambers at a land-grant university." Journal of Applied Communications. 103 2 (2019)
Leal, A.; Telg, R.; Rumble, J.N.; Stedman, N. et al., "Exploring beyond the obvious: Social skills needed for agricultural communication baccalaureate graduates." Journal of Applied Communications. 103 2 (2019)
Ruth, T.; Rumble, J.N., "Consumers' evaluations of genetically modified food messages." Journal of Applied Communications. 103 1 (2019)
Lamm, A.; Rumble, J.N.; Taylor, M.; Ellis, J., "Targeting extension programs to opinion leaders guiding genetic modification discussions." Journal of Human Sciences and Extension. 7 1 (2019) 55-67-55-67
Ruth, T.; Rumble, J.N., "Berry good programming: Informing extension programming through the examination of consumers’ purchasing intent." Journal of Human Sciences and Extension. 7 1 (2019) 21-38-21-38
Ruth, T.; Rumble, J.N.; Alexa, L.; Irani, T. et al., "Are American's attitudes toward GM science really negative? An academic examination of willingness to expose attitudes." Science Communication 41 1 (2019) 113-131-113-131
McLeod, A.; McKee, V.; Woodall, S.; McKee, B. et al., "Why websites work: An examination of interdisciplinary agricultural center websites." Journal of Applied Communications 102 4 (2018)
Randolph, L.; Rumble, J.N.; Carter, H., "Perceptions and Attitudes: Analyzing opinion leaders in relation to genetically modified foods." Journal of Applied Communications 102 4 (2018)
Oesterreicher, S.; Lundy, L.; Rumble, J.N.; Telg, R., "Collegiate millennials’ perceptions of locally produced beef." Journal of Applied Communications 102 4 (2018)
Rumble, J.N.; Lamm, A.; Gay, K., "Identifying Extension agent needs associated with communicating about policies and regulations." Journal of Agricultural Education 59 4 (2018) 71-87-71-87
Ruth, T.; Rumble, J.N.; Lamm, A.; Ellis, J., "A model for understanding decision making related to agriculture and natural resource science and technology." Journal of Agricultural Education 59 4 (2018) 224-237-224-237
Rumble, J.; Lamm, A.; Gay, K., "Guiding diffusion among local food clientele: Recommendations for Extension programming" Journal of Human Sciences and Extension. 6 3 (2018) 25-39-25-39
Qu, S.; Bradley, T.; Rumble, J.N., "Identifying a knowledge gap of blueberry health benefits: The Role of education, income, generation, and gender." Journal of Southern Agricultural Education Research 68 (2018) 2-20-2-20
Beattie, P.; Lamm, A.; Rumble, J.N.; Ellis, J., "Identifying generational differences to target Extension programming when discussing genetic modification" Journal of Agricultural Education 59 3 (2018) 154-168-154-168
Warner, L.A.; Lamm, A.J.; Rumble, J.N., "Can videos play a role in promoting good landscape management behaviors?" Applied Environmental Education and Communication 17 3 (2018) 187-197-187-197
Ruth, T.; Settle, Q.; Rumble, J.N.; McCarty, K., "Predicting likelihood to pay attention to agriculture-related issues in the news with demographic characteristics." Journal of Agricultural Education 59 2 (2018) 49-63-49-63
Holt, J.; Rumble, J.N.; Telg, R.; Lamm, A., "Understanding Consumer Intent to Buy Local Food: Adding Consumer Past Experience and Moral Obligation Toward Buying Local Blueberries in Florida Within the Theory of Planned Behavior" Journal of Applied Communications 102 2 (2018)
Qu, S.; Lamm, A.; Rumble, J.N.; Telg, R., "Predicting Consumers' Local Food Attitude with Personal Values and Local Food Online Videos." Journal of Agricultural Education 59 1 (2018) 171-188-171-188
Rumble, J.N.; Lundy, L.K., "Examining consumer attitudes and cultural indicators surrounding local food" Journal of Extension 55 6 (2017)
Rumble, J.N.; Lundy, L.K.; Xu, B.M.; Anderson, S., "Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory" Journal of Applied Communications 101 4 (2017) 1-12-1-12
Qu, S.; Lamm, A.J.; Rumble, J.N.; Telg, R.W., "The effects of online video on consumers’ attitudes toward local food" Journal of Applied Communications 101 4 (2017) 1-20-1-20
Qu, S.; Lamm, A.J.; Rumble, J.N., "Marketing power berries: An importance-performance analysis of blueberry attributes" Journal of Applied Communications 101 3 (2017) 1-18-1-18
Ruth, T.K.; Lamm, A.J.; Rumble, J.N.; Ellis, J.D., "Identifying publics in citrus producing states to address the issue of citrus greening" Journal of Applied Communications 101 3 (2017) 1-14-1-14
Ruth, T.K.; Lamm, A.J.; Rumble, J.N.; Ellis, J.D., "Conversing about citrus greening: Extension’s role in educating about genetic modification science as a solution" Journal of Agricultural Education 58 4 (2017) 35-50-35-50
Warner, L.A.; Kumar Chaudhary, A.; Lamm, A.J.; Rumble, J.N. et al., "Using home irrigation users’ perceptions to inform water conservation programs" Journal of Agricultural Education 58 3 (2017) 101-119-101-119
Rumble, J.N.; Lamm, A.J.; Martin, E.T.; Warner, L.A., "Examining thought processes to understand the impact of water conservation messages on attitude" Journal of Agricultural Education 58 3 (2017) 168-184-168-184
Kumar Chaudhary, A.; Warner, L.A.; Lamm, A.J.; Israel, G.D. et al., "Using the theory of planned behavior to encourage water conservation among Extension clients" Journal of Agricultural Education 58 3 (2017) 185-202-185-202
Ruth, T.K.; Rumble, J.N., "What’s in a name? The influence of source and persuasive communication on Florida consumers’ attitudes toward genetically modified food" Journal of Applied Communications 101 2 (2017) 72-85-72-85
Leal, A.; Rumble, J.N.; Lamm, A.J., "Using critical thinking styles to inform food safety behavior communication campaigns" Journal of Applied Communications 101 2 (2017) 19-32-19-32
Settle, Q.; Rumble, J.N.; McCarty, K.; Ruth, T.K., "Public knowledge and trust of agricultural and natural resources organizations" Journal of Applied Communications 101 2 (2017) 86-98-86-98
Qu, S.; Lamm, A.J.; Rumble, J.N., "Communicating with bilingual audiences about immigration issues" Journal of Applied Communications 101 2 (2017) 46-58-46-58
Leal, A.; Ruth, T.K.; Rumble, J.N.; Simonne, A.H., "Exploring Florida residents’ food safety knowledge and behaviors: A generational comparison" Food Control 73 (2017) 1195-1202-1195-1202
Warner, L.A.; Kumar Chaudhary, A.; Rumble, J.N.; Lamm, A.J. et al., "Using audience segmentation to tailor residential irrigation water conservation programs" Journal of Agricultural Education 58 1 (2017) 316-336-316-336
Gay, K.D.; Owens, C.T.; Lamm, A.J.; Rumble, J.N., "Assessing public issues knowledge and needs of extension agents in Florida" Journal of Extension 55 1 (2017)
Ruth, T.K.; Rumble, J.N., "The gold standard: A qualitative framing analysis of newspaper coverage of Golden Rice in the United States and Philippines" Journal of International Agricultural and Extension Education 23 3 (2016) 23-37-23-37
Rumble, J.N.; Ruth, T.K.; Owens, C.T.; Lamm, A.J. et al., "Saving citrus: Does the next generation see GM science as a solution?" Journal of Agricultural Education 57 4 (2016) 161-174-161-174
Rogers, T.M.; Rumble, J.N.; Lundy, L.K., "Promoting commodities through comic books: A framing analysis of the Captain Citrus Campaign." Journal of Applied Communications 100 4 (2016) 33-44-33-44
Huang, P.; Lamm, A.J.; Rumble, J.N., "Public opinions of farmer-oriented environmentally friendly extension programs: A case of best management practices." Journal of Human Sciences and Extension 4 3 (2016) 75-92-75-92
Ruth, T.K.; Rumble, J.N.; Gay, K.D.; Rodriguez, M.T., "The importance of source: A mixed methods analysis of undergraduate students’ attitudes toward genetically modified food." Journal of Agricultural Education 57 3 (2016) 145-161-145-161
Warner, L.A.; Lamm, A.J.; Rumble, J.N.; Martin, E.T. et al., "Classifying Residents who use Landscape Irrigation: Implications for Encouraging Water Conservation Behavior" Environmental Management 58 2 (2016) 238-253-238-253
Rumble, J.N.; Settle, Q.; Irani, T., "Assessing the content of online agricultural awareness campaigns" Journal of Applied Communications 100 3 (2016) 93-105-93-105
Ruth, T.K.; Rumble, J.N.; Settle, Q., "Narrowing the Gap: Preference and Awareness of Florida Strawberries" Journal of Food Distribution Research 47 2 (2016) 109-126-109-126
Ruth, T.K.; Rumble, J.N., "Branding the berries: Consumers’ strawberry purchasing intent and their attitude toward Florida strawberries" Journal of Applied Communications 100 2 (2016) 28-42-28-42
Rumble, J.N.; Irani, T.A., "Opening the doors to agriculture: The effect of transparent communication on attitude" Journal of Applied Communications 100 2 (2016) 57-72-57-72
Gorham, L.M.; Rumble, J.N.; Pounds, K.R.; Lindsey, A.B. et al., "The role of dissonance and schema: An exploration of Florida Public perception after the DWH oil spill." Journal of Applied Communications 200 2 (2016) 119-133-119-133
Lamm, K.W.; Rumble, J.N.; Carter, H.S.; Lamm, A.J., "Agricultural Opinion Leader Communication Channel Preferences: An Empirical Analysis." Journal of Agricultural Education 57 1 (2016) 91-105-91-105
Cantrell, R.; Warner, L.; Lamm, A.J.; Rumble, J.N., "Segmenting Florida residential irrigation users by utility-bill “botheredness” and household budgetary constraints" Housing and Society 43 1 (2016) 50-67-50-67
Settle, Q.; Rumble, J.N.; Telg, R.; Irani, T. et al., "The impact of being a public organization on the public’s perceptions of the Florida Forest Service’s brand." Journal of Applied Communications 99 1 (2016) 6-20-6-20
Warner, L.A.; Rumble, J.N.; Martin, E.; Lamm, A.J. et al., "The effect of strategic message selection on residents’ intent to conserve water in the landscape." Journal of Agricultural Education 56 4 (2015) 59-74-59-74
Holt, J.A.; Rumble, J.N.; Telg, R.W.; Lamm, A.J., "The message or the channel: An experimental design of consumers' perceptions of a local food message and the media channels used to deliver the information." Journal of Applied Communications 99 4 (2015) 6-19-6-19
Leal, A.; Rumble, J.N.; Lamm, A.J., "Setting the agenda: Exploring Floridian’s perceptions of water quality and quantity issues." Journal of Applied Communications 99 3 (2015) 53-67-53-67
Gay, K. D., Leal, A., Ruth, T. K., Lamm, A. J., & Rumble, J. N., "Comparing the use of visual analogue scales and likert-type scales in international agriculture and extension education surveys" Journal of International Agriculture and Extension Education 22 (2015) 2-2
Gorham, L.M.; Rumble, J.N.; Holt, J.A., "The impact of local: Exploring the impact of availability and location on food buying decisions" Journal of Applied Communications 99 2 (2015) 30-43-30-43
Gorham, L.M.; Lamm, A.J.; Rumble, J.N., "The critical target audience: Communicating water conservation behaviors to critical thinking styles" Journal of Applied Communications 98 4 (2014) 42-55-42-55
Rumble, J.N.; Chiarelli, C.; Culbertson, A.; Irani, T.A., "A picture is worth a thousand words: Consumer perceptions of agricultural images" Journal of Human Sciences and Extension 2 2 (2014) 47-64-47-64
Rumble, J.N.; Holt, J.; Irani, T.A., "The power of words: Exploring consumers’ perceptions of words commonly associated with agriculture" Journal of Applied Communications 98 2 (2014) 23-36-23-36
Rumble, J.N.; Davis, A.; Telg, R.W., "Communication audits: Adding value and social impact to agricultural communications" Journal of Applied Communications 98 1 (2014) 8-16-8-16
Goodwin, J.N.; Shoulders, C.W., "The future of meat: a qualitative analysis of cultured meat media coverage." Meat Sci 95 3 (2013) 445-450-445-450
Rumble, J.N.; Buck, E.B., "Narrowing the farm-to-plate knowledge gap through semiotics and the study of consumer responses regarding livestock images" Journal of Applied Communications 97 3 (2013) 57-70-57-70
Rumble, J.N.; Gouldthorpe, J.L., "“Small” farmers, big challenges: A needs assessment of Florida small-scale farmers’ production challenges and training needs" Journal of Rural Social Sciences 28 1 (2013) 54-79-54-79
Settle, Q.; Rumble, J.N.; Telg, R.; Irani, T. et al., "Brand salience and brand differentiation of the Florida Forest Service" Journal of Applied Communications 96 3 (2012) 11-25-11-25
Rumble, J.N.; Chiarelli, C.; Irani, T., "Is perception reality? Improving agricultural messages by discovering how consumers perceive messages" Journal of Applied Communications 95 3 (2011) 21-33-21-33
Rumble, J.N.; Rhoades, E., "Agricultural legislation: The presence of California proposition 2 on YouTube" Journal of Applied Communications 95 1 (2011) 22-35-22-35

Conferences

Thiel, R.; Bowling, A.M.; Rumble, J., "A mixed methods study on teaching methods for andragogy on gene-editing technology" National NACTA Research Conference (virtual due to COVID-19 travel restrictions) 2020.
Rumble, J.N., "Cultured and alternative meats: Monitoring food trends in a new decade" Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences online conference 2020.
Rumble, J.N.; Rockers, A.; Buck, E.B., "Reality or historical romanticism: The impact of agricultural images on cognitive dissonance." National Agricultural Communications Symposium 2020.
Wu, Y.; Rumble, J.N.; Lamm, A.J.; Ruth, T.K. et al., "Can we increase motivation? An experimental design of motivation and personal relevance." National Agricultural Communications Symposium 2020.
Bowling, A.M.; Rumble, J., "Motivating students to not sleep through statistics: The power of inquiry." National AAAE Research Conference 2019.
De Sormeaux, A.S.; Rumble, J.N.; Lindsey, A.B., "Communication strategies and household food waste in Florida" Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, 2018.
Beattie, P.N.; Tully, K.M.; Ellis, J.D.; Lamm, A.J. et al., "The backyard citrus grower and their level of knowledge: What Extension can do to communicate about citrus greening" American Association for Agricultural Education National Conference 2018.
Ruth, T.K.; Rumble, J.N.; Lamm, A.J.; Ellis, J.D., "A World without Citrus: How will we make our Margaritas?" The American Association for Agricultural Education National Conference 2018.
Lindsey, A.B.; Kent, K.; Rumble, J.N., "Reporting impact: A content analysis of newspaper reports of agricultural industry post hurricane Irma." 2018 International Crisis & Risk Communication Conference 2018.
Rumble, J.N.; McLeod, A.N., "Discussing agricultural issues on Twitter: A framing analysis of citrus greening tweets." 2017 Association of Communication Excellence National Conference 2017.
Stofer, K.; Rumble, J.N.; Randolph, L.G., "The Role of Communication: Facilitation of Agriculture Awareness through Agritourism" Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2017.
Ruth, T.K.; McLeod, A.N.; Lamm, A.J.; Rumble, J.N. et al., "Communicating about agricultural issues with consumers: How much do labels matter?" 2017 American Association for Agricultural Education National Conference 2017.
Ruth, T.K.; Telg, R.W.; Rumble, J.N.; Lundy, L.K. et al., "Florida Extension agent’s likeliness to participate in public engagement training." Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2017.
Ruth, T.; Telg, R.; Rumble, J.N.; Lundy, L. et al., "Public engagement training needs of Florida Extension specialists." American Association for Agricultural Education National Meeting 2017.
Ruth, T.; Rumble, J.N.; Lamm, A., "Predicting genetically modified food opinion leadership in undergraduate students" American Association for Agricultural Education National Meeting 2017.
Beattie, P.; Lamm, A.J.; Rumble, J.N., "Generational perceptions of the relative advantages of genetic modification" National Meeting of the American Association for Agricultural Education 2017.
Ruth, T.K.; Warner, A.J.; Rumble, J.N., "Florida consumers’ latitudes of acceptance toward GM food messages." Southern Association of Agricultural Scientists Conference, Agricultural Communication Section 2017.
Harsh, J.; Rumble, J.N.; Anderson, S., "Seeing through GM information: Exploring perceived transparency difference in information channel and source" Southern Association of Agricultural Scientists Conference, Agricultural Communication Section 2017.
Warner, A.J.; Waldorff, K.; Bradley, T.; Lamm, A.J. et al., "Testing if knowledge of the Florida blueberry season increases as a result of video intervention." Southern Association of Agricultural Scientists Conference, Agricultural Communication Section 2017.
Bird, B.; Beattie, P.; Lamm, A.J.; Rumble, J.N., "Communicating about genetic modification: Desired information and trusted sources" Southern Association of Agricultural Scientists Conference, Agricultural Communication Section 2017.
Ruth, T.K.; Beattie, P.N.; Lamm, A.J.; Rumble, J.N., "Citrus greening solutions: Extension’s role in Florida, California and Texas." American Association for Agricultural Education Southern Region Conference 2017.
D’Angelo, J.; Lamm, A.J.; Rumble, J.N.; Taylor, M. et al., "A comparative study of GM science diffusion among agricultural undergraduate students." Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2016.
Ruth, T.K.; Harders, K.L.; Randolph, L.G.; Rumble, J.N., "March against march: An analysis of opposing Twitter protests" Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2016.
Qu, S.; Rumble, J.N., "Exploring online weekly advertisements of Florida blueberries in East Coast grocery stores" Southern Association of Agricultural Scientists Conference, Agricultural Communication Section 2016.
Johnson, L.; Stevenson, C.; O’Connor, R.; Thaxton, B. et al., "Encouraging economic development through the 2014 Gulf Coast agritourism & ecotourism business development conference" National Association of County Agricultural Agents 2015.
Holt, J.A.; Rumble, J.N.; Cabrera, E., "Tours for empowering future professionals." North American Colleges & Teachers of Agriculture Conference 2015.
Leal, A.; Rumble, J.N., "Understanding the challenges surrounding contentious issue conversations: Florida Extension agent’s perspective." National Meeting of the American Association for Agricultural Education 2015.
Ruth, T.K.; Leal, A.; Rumble, J.N., "Generational differences in food safety behaviors and obtaining food safety knowledge." National Meeting of the American Association for Agricultural Education 2015.
Qu, S.; Gorham, L.M.; Rumble, J.N., "Identifying barriers in farm-to-school: Implications for communication." Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2014.
Gorham, L.M.; Pounds, K.L.; Rumble, J.N.; Irani, T., "Translating consumer perceptions of Gulf caught seafood into messages." Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences 2014.
Gay, K.D.; Rumble, J.N.; Lamm, A.J., "An assessment of extension needs: Communication in action." National Meeting of the American Association for Agricultural Education 2014.
Gay, K.D.; Rumble, J.N., "Impact of attitude and information preference on consumer trust of state and local food brands." National Meeting of the American Association for Agricultural Education 2014.
Ruth, T.; Settle, Q.D.; Rumble, J.N., "Consumer perceptions of Florida strawberries." National Meeting of the American Association for Agricultural Education 2014.
Roper, C.G.; Rumble, J.N., "Understanding consumer flexibility in defining the term local." Annual Meeting of the Southern Association of Agricultural Scientists Agricultural Communications 2014.
Rumble, J.N.; Parker, S.J.; Irani, T.; Wulff, G., "Gain and loss frames: Exploring consumers’ perceptions of agricultural messages" Annual Meeting of the Southern Association of Agricultural Scientists Con Agricultural Communications 2013.
Settle, Q.; Baker, L.M.; Rumble, J.N.; Irani, T., "Empirically testing recruitment materials" Annual Meeting of the North American Colleges and Teachers of Agriculture Conference 2012.
Culbertson, A.; Carter, H.; Rumble, J.N., "Pictures that speak a thousand words: The use of photo journaling as a reflection tool in agricultural leadership programs" National Meeting of the American Association for Agricultural Education 2012.
Rumble, J.N.; Gouldthorpe, J.L.; Settle, Q., "Addressing the divide: A comparison of the needs and preferences of small farmers." American Association for Agricultural Education Southern Region Conference 2012.

Presentations

"Students’ expectations and connectedness in a video-linked course.." In North Central Region Meeting of the American Association for Agricultural Education. 2020.
"A communication crisis? A case study of the video “Milk? No thanks” in Latin America and the Caribbean.." In North Central Region Meeting of the American Association for Agricultural Education. 2020.
"Fear or preparedness? A content analysis of the “Murder Hornet” news in the United States.." In North Central Region Meeting of the American Association for Agricultural Education. 2020.
"When three become one, impact of three academic specializations serving students through one academic organization." In 2019 North Central American Association for Agricultural Education Conference. 2020.
"Needs assessment of fundamental meat science training/continued education for extension educators and youth agricultural advisors to determine the appetite for innovative and nontraditional training practices.." In ASMA Reciprocal Meat Conference. 2020.
"Farmers sharing stories: Determining the effects of narrative and analytical approaches in video production.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2020.
"Exploring the factors influencing young agriculturalists’ social media behaviors.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences online conference.. 2020.
"The People or the Message: Which is responsible for Cognitive Conflict?." In National online meeting of the American Association for Agricultural Education.. 2020.
"Technically speaking: Technical skills needed for agricultural communication baccalaureate graduates.." In National Agricultural Communications Symposium. 2020.
"Agriculture, food, and natural resource opinion leaders in online environments. National Agricultural Communications Symposium." In National Agricultural Communications Symposium. 2020.
"Gaining an understanding of Midwest aquaculture producers’ views of the North Central Regional Aquaculture Center through personal interview." In Aquaculture America, Annual Meeting of the U.S. Aquaculture Society. 2020.
"Unobserved interaction between participants and discussion topics within focus group discussions: An application of social network analysis.." In National Agricultural Communications Symposium. 2020.
"Impact of animating infographics about genetic modification on information recall.." In National Agricultural Communications Symposium. 2020.
"Gaining and understanding of Midwest aquaculture producers’ views of the North Central Regional Aquaculture Center through personal interviews." In Aquaculture America. 2020.
"Should we let consumers sink in voluntary ignorance or rescue them with risk communication?." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference. 2019.
"Describing interdisciplinary agricultural research center directors' perceptions of science communication through goals and beliefs.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2019.
"Supporting agritourism industry development in Florida.." In European Seminar on Extension and Education. 2019.
""You Call that Meat?" Investigating Social Media Conversations and Influencers Surrounding Cultured Meat”." In Association for Communications Excellence (ACE). 2019.
"An exploratory application of social network analysis in focus group discussions.." In American Association for Agricultural Education National Conference. 2019.
"What’s on the agenda? News coverage of GM food’s effects on the environment.." In American Association for Agricultural Education National Conference. 2019.
"Land-grant faculty’s past experiences with reporters." In American Association for Agricultural Education National Conference. 2019.
"A mixed-methods analysis of the effect of the spiral of silence on faculty's science communication.." In American Association for Agricultural Education National Conference. 2019.
"Examining the decision-making process pertaining to public understanding of agricultural systems.." In annual meeting of the Association for International Agricultural and Extension Education. 2019.
"Florida consumers’ latitudes of acceptance, rejection, and noncommitment of genetically modified food information." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2019.
"Utilizing videos to encourage elaboration and improve attitudes toward fertilizer best practices.." In American Association for Agricultural Education Southern Region Conference. 2019.
"Exploring the challenges and motivations of interdisciplinary agricultural center directors when communicating about science.." In National Agricultural Communications Symposium. 2019.
"Tenure-track, Land-Grant faculty’s motivation to engage in science communication." In National Agricultural Communications Symposium. 2019.
"How consumers contrast and assimilate information about agricultural biotechnology.." In National Agricultural Communications Symposium. 2019.
"A Mixed-Methods Comparison of Self-Reported and Conversational Trust in Science.." In National Agricultural Communications Symposium. 2019.
"An exploration of Land-Grant faculty’s engagement in echo chambers when communicating science.." In American Association of Agricultural Education North Central Region Conference. 2018.
"Collegiate millennials’ perceptions of locally produced beef.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.. 2018.
"So, you think you can lead: Analyzing opinion leaders in relation to genetically modified foods.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.. 2018.
"Picturesque vs. Reality: Influence of messages on attitudes toward livestock care and use.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.. 2018.
"Why websites work: An examination of interdisciplinary agricultural center websites.." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.. 2018.
"An evaluation of science communication workshops for Florida Extension Agents.." In North American Colleges and Teachers of Agriculture. 2018.
"Attitudes and transparency: A case for communication.." In Association for International Agricultural and Extension Education. 2018.
"Survey says: What data means when it comes to perceptions about agriculture.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2018.
"Framing agricultural use of antibiotics and antimicrobial resistance in the United States.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2018.
"Identifying generational differences to target extension programming when discussing genetic modification.." In American Association for Agricultural Education Southern Region Conference. 2018.
"Buying local: Understanding how consumer moral obligation and past experience impacts intention to buy local food." In Agriculture, Food, & Human Values Conference. 2017.
"Perceptions of culture impacted by a short study abroad program." In North American Colleges and Teachers of Agriculture Conference. 2017.
"Increasing knowledge of blueberry health benefits through an information flyer." In Annual Meeting of the Association for Communication Excellence in Agriculture. 2017.
"Predicting likelihood to pay attention to agriculture-related issues in the news with demographic characteristics." In American Association for Agricultural Education National Conference. 2017.
"A theoretical model for decision-making related to agriculture and natural resource science and technology." In American Association for Agricultural Education National Conference. 2017.
"Extension’s role in saving citrus: Entering the genetic modification science conversation." In American Association for Agricultural Education Southern Region Conference. 2017.
"Using the Theory of Planned Behavior to Understand Extension Clients’ Water Conservation Intentions.." In American Association for Agricultural Education Southern Region Conference. 2017.
"The sound of silence: Exploring why supporters of genetic modification do not expose their attitudes.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2017.
"Consumer perceptions and attitudes of genetically modified foods: The influence of demographics through the lens of social judgement theory.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2017.
"Identifying Publics in Florida, California, and Texas as they Relate to Citrus Greening.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2017.
"Identifying the role of social skills in agricultural communication programs.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2017.
"Marketing power berries: An importance-performance analysis of blueberry attributes." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2017.
"A framing analysis of the Captain Citrus Campaign.." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2016.
"Encouraging water conservation through communication: Exploring routes of residents who conserve water." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2016.
"Who knows more about blueberries? Identifying a knowledge gap of blueberry health benefits.." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2016.
"Undergraduate student thoughts on using the science of genetic modification as a solution to Citrus Greening.." In American Association for Agricultural Education Southern Region Conference. 2016.
"Communicating about contentious issues: Florida extension agents' role.." In American Association for Agricultural Education Southern Region Conference. 2016.
"Influence of persuasive communication on Florida consumers’ attitude toward genetically modified food." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2016.
"Eastern United States consumers’ purchasing intent of Florida strawberries.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2016.
"Defining residents who use landscape irrigation: Implications for impactful water conservation programming for an important audience.." In 2016 UF Water Institute Symposium. 2016.
"Public knowledge and trust perceptions for organizations that communicate about agriculture and natural resources.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2016.
"Segmenting Florida residential irrigation users by utility-bill “botheredness” and household budgetary constraints.." In Housing Education Research Association International Conference. 2015.
"Change in water conservation behavior of Florida residents as predicted by theory of planned behavior change.." In the 21st International Symposium on Society and Resource Management. 2015.
"Communicating about Undocumented Immigration Issues: Is Your Target Audience Bilingual?." In Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2015.
"Exploration of the relationships between residents’ current and future water conservation behaviors." In 21st International Symposium on Society and Resource Management. 2015.
"Understanding community preference as a means of changing irrigation water-usage practices." In 21st International Symposium on Society and Resource Management. 2015.
"The message or the channel: An experimental design of consumers’ perceptions of a local food message and the media channels used to deliver the information.." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2015.
"Utilizing two-way communication to break down the barriers of farm to school.." In American Association for Agricultural Education National Conference. 2015.
"Preference and behavior: A case of dissonance in the produce aisle.." In American Association for Agricultural Education National Conference. 2015.
"Influences on undergraduate students' opinions toward genetically modified food.." In American Association for Agricultural Education National Conference. 2015.
"Determining the viability of visual analogue scales for use when conducting agricultural and extension education surveys." In American Association for Agricultural Education Southern Region Conference. 2015.
"Public opinions of farmer-oriented environmentally friendly extension programs: A case of best management practices." In Rural Sociological Society Southern Region Meeting. 2015.
"Targeting true contaminants: Florida resident perceptions of animal and vegetable product food safety and concerns associated with production and preparation practices.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2015.
"Floridian's in the 21st century: Exploring the relationship between critical thinking styles and food safety behaviors.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2015.
"A fresh brand strategy: Evaluating consumers’ strawberry purchasing intent and their attitude toward Florida grown strawberries." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2015.
"Channel surfing: An examination of preferred communication channels by agricultural opinion leaders.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2015.
"Analyzing extension agent knowledge levels and needs regarding public issues.." In the American Association for Agricultural Education Southern Region Conference. 2015.
"Bringing the farm to the school: Connecting food service directors and agricultural producers through communication." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2015.
"Addressing the divide: A comparison of the needs and preferences of small farmers in Florida.." In Rural Sociological Society Annual Meeting. 2014.
"Does critical thinking style predict water conservation behaviors?." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2014.
"Informing extension programming with research: A look into local food.." In American Association for Agricultural Education National Conference. 2014.
"Talking through open barn doors: The effect of transparent communication on attitude.." In Southern Association of Agricultural Scientists Agricultural Communications Division. 2014.
"Sustaining rural communities: Determining effective branding for local food.." In Annual Conference of the Southern Rural Sociological Society. 2014.
"Florida residents’ perceptions: Water quality and quantity.." In Southern Association of Agricultural Scientists Agricultural Communications Meeting. 2014.
"Taking Maslow’s Hierarchy of Needs to lunch: Agriculture’s role in the school lunch program.." In American Association for Agricultural Education Southern Region Conference. 2014.
"The power of words: Exploring consumers’ perceptions of agricultural words." In Southern Association of Agricultural Scientists Agricultural Communications Meeting. 2013.
"Brand salience and brand differentiation of the Florida Forest Service." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2012.
"Is this effective? A content analysis of online agricultural awareness campaigns.." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2012.
"The future of meat: A qualitative framing analysis of cultured meat media coverage." In American Association for Agricultural Education National Conference. 2012.
"“Small” farmers, big challenges: A needs assessment of Florida small farmers’ production challenges and training needs." In Annual Conference of the Southern Rural Sociological Society. 2012.
"Communication audits: Adding value and social impact to agricultural communications." In Southern Association of Agricultural Scientists Agricultural Communications Meeting. 2012.
"Is perception reality? Improving agricultural messages by discovering how consumers perceive messages.." In Annual Meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2011.
"Factors affecting the adoption of social media into college of agriculture development offices." In Annual Conference of the North American Colleges and Teachers of Agriculture. 2011.
"Narrowing the farm-to-plate knowledge gap through semiotics and the study of consumer responses regarding livestock images." In Southern Association of Agricultural Scientists Agricultural Communications Meeting. 2011.
"Animal rights vs. animal welfare: Is society able to distinguish the difference and make informed decisions on animal care legislation?." In Southern Association of Agricultural Scientists Agricultural Communications Meeting. 2010.
"Agricultural legislation: The presence of California proposition 2 on YouTube.." In American Association for Agricultural Education National Conference. 2009.