Floral Design & Marketing

The Floral Design and Marketing program prepares students for careers in this creative, competitive industry by providing coursework in both design and business. See the link at the right for the course sequence / curriculum.

The on-campus retail floral shop, used as a lab site, provides students with hands-on experience in all aspects of design, sales, and merchandising, including the art of display.

Practicum is a supervised, practical, on-campus work experience, which provides students with the opportunity to apply skills learned in both the classroom and laboratory. Practicum activities may take place in the flower shop, floral design lab, campus gardens, and/or greenhouses.

Students can also participate in Artists de Fleur, the student floral club, and some may qualify for membership in the Anderson Student Chapter of the American Institute of Floral Design.


Students in the Floral Design and Marketing program complete an industry internship consisting of seven weeks of full-time employment in retail flower shops, wholesale florists, supermarket, and/or event planning businesses.

Career Prospects

Graduates find careers as designers, salespersons, assistant managers, managers, or owners.

The artistic principles learned in this program also prepare graduates to assume positions as:

• Interior plantscape technicians
• Estate gardeners
• Wedding consultants
• Display artists


Our on-site floral shop and floral design studio include a prep room with two walk-in coolers for flower storage and digital photography equipment and software for developing design portfolios.

Related Programs

Ohio State ATI also offers an Associate of Science in Horticultural Science. This option allows students to begin their coursework at Ohio State ATI and complete a portion of the requirements for a Bachelor of Science at The Ohio State University College of Food, Agricultural, and Environmental Sciences in Columbus.